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The Idea

Have you ever wondered how something you threw in your garbage, ended up in the ocean even if you lived far away from the coast? 

Have you wondered how a toothbrush used for only a few months could remain on the planet for more than 1000 years? 

Or how disheartening it was to see images of jammed wrappers and rags of clothing found inside a whale? 

The global fashion industry is believed to produce over 92 million tonnes of waste per year. As the second-largest polluter in the world, it's no surprise that mainstream fashion comes with a lot of downsides for the planet. 

When the Coronavirus pandemic hit our world, it was a setback to many but it turned out to be a wake-up call for me. 

And thus, Lory Lux was born.